HTTP Vs HTTPS: SEO Advantages Of Using HTTPS


In today’s cyber-centric world, the security of a website is paramount, not just for safeguarding user data but also for enhancing SEO. Switching from HTTP to HTTPS is no longer just an option; it’s a necessity. Let’s dive into the world of website protocols and uncover the SEO advantages of using HTTPS, ensuring your site stays secure and your SEO game strong.

Understanding the Difference

First off, HTTP (Hypertext Transfer Protocol) has been the backbone of data communication on the web for years. However, it’s not secure. Data transferred via HTTP is not encrypted, making it vulnerable to eavesdropping and attacks. Enter HTTPS (Secure Hypertext Transfer Protocol), which layers HTTP on top of the SSL/TLS protocol, encrypting data and ensuring secure transmission.

SEO Advantages of HTTPS

Switching to HTTPS can significantly impact your SEO efforts. Here’s how:

1. Improved Rankings

Google has confirm that HTTPS is a ranking signal. While it may not be the heaviest weight on the SEO scale, it’s clear that Google favors secure sites.

2. Enhanced Security

“Security is not a product, but a process.”
With HTTPS, your site’s data integrity and confidentiality are ironclad, leading to a trustworthy user experience.

3. Increased User Trust

A visible security padlock in the address bar boosts user confidence. Trust is a cornerstone of user experience, and a secure site is more likely to retain visitors.

4. Better Referrer Data

HTTPS to HTTPS referral is passed along directly. This means more accurate data for your analytics, giving you better insights into your traffic sources.

5. AMP Compatibility

Google’s Accelerated Mobile Pages (AMP) are designed to load quickly on mobile devices. HTTPS is a requirement for AMP pages, making it essential for mobile optimization.

6. Future-Proofing

As the web gravitates towards enhanced security, HTTPS is becoming the standard. Early adoption ensures you’re ahead of the curve.

Making the Switch

Here are some key steps to consider when migrating to HTTPS:

  • Purchase and install an SSL/TLS certificate.
  • Update internal links to use the HTTPS protocol.
  • Create 301 redirects from HTTP to HTTPS to maintain search engine rankings.
  • Update your Google Analytics settings to track HTTPS as the default URL.


Embracing HTTPS is not just about bolstering security; it’s an investment in your site’s SEO and user trust. HTTPS is your ticket to a fortified online presence in a digital ecosystem where security is increasingly synonymous with credibility.

Ready to secure your site and boost your SEO? Contact Top SEO Services in Kochi for expert guidance on seamlessly transitioning from HTTP to HTTPS.

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